Summary:
The client specializes in assisting businesses with promoting their YouTube channels, actively generating authentic global video views. With a track record of delivering over 500 million views, they have collaborated with a diverse range of clients, including agencies, record labels, and artists. Despite possessing the necessary skills and experience for success, the business was in its infancy, lacking an established customer base. Consequently, their website struggled to generate sales, prompting the need to explore avenues for promoting their services and showcasing their expertise
Seeking a cost-effective approach to boost website traffic and drive sales, the client aimed to pinpoint their ideal customer. This involved the crucial step of understanding their target audience to implement precise and effective targeted advertising strategies.
As the client was a new entrant to the market, lacking any prior buyer history, our initial focus was on identifying their target audience and creating advertising content tailored to resonate with them.
We initiated campaigns with an initial monthly budget, ensuring diverse approaches to target various audience segments. After running the initial creative for a week, we analyzed impressions, enabling us to refine and optimize the campaigns based on performance.
In subsequent weeks, we gradually increased spending to achieve a target of 50-100 conversions per ad weekly, optimizing the ads continuously. Recognizing issues with their tracking pixel, we implemented a server-side API to accurately capture sales data directly from their payment processor. This adjustment facilitated proper tracking, allowing us to make necessary modifications to enhance the effectiveness of their ads.
Over 9,000
Sign-Ups Surge
on Meta in
Thailand Thanks
to Successful Gambling Ads
Achieving a Remarkable 299% Return on Ad Expenditure Amazon store sales
We Conquered Meta's Challenges & Spurred a 484,585% Burst in Crypto Advertising.
