Elevated Marketing Solutions adopted a strategy incorporating conversation-based ads and cloaking techniques. The team formulated compelling ad copy designed to stimulate user engagement and curiosity, all while adhering to Meta's platform policies. These ads guided users to a cloaked landing page, seamlessly directing them to the client's official website, ensuring strict compliance with Meta's guidelines.

Execution:

Elevated Marketing Solutions meticulously designed ad copies highlighting the potentials and benefits of cryptocurrencies, ensuring compliance with Meta policies without direct promotion or violations. Creative elements in the form of User-Generated Content (UGC) videos from the client were incorporated into the ads. UGC can be sourced from diverse platforms, where influencers and content creators, available on platforms like Fiverr, Upwork, or influencer marketplaces such as AspireIQ and TRIBE, can be enlisted for content creation.

Increased engagement:

The conversation-based ads successfully captivated the intended audience, leading to a staggering 484,585% surge in Meta traffic compared to the preceding month. This method proved more effective in piquing curiosity and instigating discussions than conventional direct promotional ads, resulting in a notably higher click-through rate (CTR) and engagement.

Staggering User Growth:

The campaign drew in a substantial influx of new users, experiencing an astounding 4451.6% surge in new sign-ups compared to the prior month. This surge underscores the campaign's efficacy not only in captivating the existing audience but also in enticing potential new customers.

Improved Conversion Rates:

Through the strategic use of curiosity and conversation, the campaign realized notable enhancements in conversion rates. Users interacting with the ads and reaching the designated destination demonstrated heightened intent, significantly increasing the likelihood of converting into leads or customers.