Approach and Implementation:

Let's begin with a fundamental step — analyze the competition. What strategies are they employing, and are these strategies yielding significant results? Studying the competition is not merely about imitation but rather about discerning their successful approaches. This process allows you to pinpoint areas worthy of focus.

Subsequently, the team implemented diverse targeting settings. In the realm of online advertising, targeting holds utmost importance. While your ad copy is undoubtedly crucial, its effectiveness hinges on being seen by the right audience. Therefore, meticulous attention to targeting is imperative to ensure your efforts yield meaningful results.

The team strategically employed pertinent keywords, recognizing the pivotal role of keyword research in online advertising. Once the keywords or phrases most likely used by customers were identified, a campaign tailored to target these keywords was launched. The approach included both broad and narrow keyword targeting, yielding positive outcomes.

When potential customers conducted search queries using either broad or narrow keyword targeting, our ads appeared. The effectiveness of closing a sale depended on the compelling nature of our ad copy. The campaign underwent a 24-hour launch and monitoring period, followed by a comprehensive re-evaluation.

Upon close examination of the campaign, bid adjustments were made based on performance and budget utilization. If the budget was spent, maintaining the bid might be justified, or adjustments could be made by increasing bids. Finally, if the campaign proved profitable, the strategy of scaling was implemented to maximize results. Scaling serves as a reliable method to extract every possible positive outcome.