Objectives:

The client had a comprehensive set of objectives for their advertising campaign. They sought to fully outsource all aspects, including the creation of advertisements, managing accounts, and utilizing cryptocurrency as the preferred payment method. Additionally, the overarching goal was to execute a cost-effective campaign that prioritized the Thai market. To ensure compliance, the campaign needed to adhere to both local regulations and the specific policies of the chosen advertising platforms.

The selection of Meta was based on its unparalleled targeting capabilities, enabling the implementation of a precisely focused and highly effective campaign tailored to the Thai market.

Implementation :

The campaign was executed through a series of strategic implementations. Image ads were chosen as the preferred ad format, designed to effectively capture attention. Targeting options were carefully crafted, employing geo-targeting centered on Thailand and interest-based targeting to reach the desired audience. Notably, cryptocurrency emerged as the chosen payment method, facilitating seamless transactions for both services and ad spend. The creation of compelling visuals and ad copy was a key focus to ensure the messaging resonated with the target audience. Leveraging Meta's advanced targeting features specific to Thailand, the campaign honed in on the most relevant audience segments. To streamline operations, agency accounts were provided to ensure the efficient execution of the entire advertising initiative.